Drake Clothing Brand OVO Launches University Partnership

Drake clothing brand OVO (October’s Very Own) is back in the spotlight, just in time for the fall semester, with a new “Campus Collection” that blends school pride with high-fashion streetwear. Following a whirlwind year for Drake, marked by the release of his much-anticipated album For All the Dogs (achieving his 13th number-one album on the Billboard 200), and a massive world tour, the rapper is once again flexing his entrepreneurial muscles through OVO. This latest drop arrives as a continuation of OVO’s 2020 collaboration with the University of Toronto, which saw immense success and cemented Drake’s connection to his Canadian roots. 

For 2024, OVO is expanding its reach beyond Canada, partnering with a more diverse and prestigious lineup of universities. This year’s collection pays tribute to academic excellence by featuring co-branded merchandise from the University of Toronto and Western University in Canada, as well as internationally renowned institutions such as the University of Cambridge, Yale University, and Stanford University. 

The “Campus Collection” is more than just merch—it’s a celebration of iconic academic institutions and a nod to Drake’s own rise as a cultural leader across multiple domains.

Honoring Academic Legacy with a Stylish Twist

The “Campus Collection” pays homage to these elite institutions while maintaining the Drake clothing brand’s signature streetwear flair. Each piece in the collection features co-branded designs that combine OVO’s iconic owl logo with the university’s crest. The collection includes a variety of apparel options, such as varsity jackets, hoodies, t-shirts, and sports caps, all infused with school spirit.

What sets this collection apart is the attention to detail in reflecting each university’s heritage. The color schemes are directly inspired by the schools’ official colors, making it a modern yet authentic take on classic collegiate wear. Whether you’re a current student, an alum, or a fan of these universities, the “Campus Collection” offers a way to showcase school pride with some OVO style.

Roy Woods Stars in the Campaign

Canadian singer and rapper Roy Woods, a longtime collaborator with OVO, is the face of the “Campus Collection” campaign. Photographed at the University of Toronto, Woods adds his distinct style to the shoot, blending the worlds of music and academia. The campaign’s backdrop emphasizes the connection between OVO’s Canadian roots and its celebration of global academic excellence.

OVO artist Roy Woods has also been making waves with a recent release in 2023, Mixed Emotions, an album that showcases his evolution as an artist while staying true to his signature blend of R&B and hip-hop. With standout tracks like “Don’t Mind Me” and “Young Boy Problems,” the project has been praised for its introspective lyrics and genre-blurring sound. 

What’s in this Drake Clothing Collection?

The OVO “Campus Collection” stands out for its expertly designed pieces, perfect for showing off school pride with a fresh, streetwear edge. Here’s a closer look at the key products, drawing from the images above:

Varsity Jackets

The varsity jackets are undoubtedly the star of the collection. Each jacket combines OVO’s bold branding with intricate university crests, creating a timeless yet trendy piece. For example, the University of Toronto jacket (navy blue) showcases OVO’s iconic owl alongside the bold “T” with a red maple leaf, representing Canadian pride. 

The Western University version follows a similar format with purple and white detailing, paying tribute to the school’s colors. Meanwhile, the Stanford University jacket (deep red) is a striking statement piece, featuring bold patches and embroidery that reflect the school’s heritage. Each jacket features thick, cozy fabric, making them ideal for layering on brisk autumn days, whether you’re heading to class or a weekend outing.

Hoodies

The hoodies in this collection are both stylish and comfortable, perfect for casual wear throughout the fall season. Each hoodie features the respective university’s crest paired with OVO’s owl logo, offering a fusion of collegiate pride and OVO’s streetwear aesthetic.

The University of Toronto hoodie, for example, is a deep navy with a large “T” and a red maple leaf emblem, while the Stanford hoodie goes bold in all red with green accents. These hoodies offer a relaxed fit, great for staying warm and representing your school in comfort.

T-Shirts

Lightweight and versatile, the collection’s t-shirts are great for layering under jackets or wearing solo on warmer days. Each tee prominently features the university’s name across the chest, along with OVO’s subtle branding. The Toronto and Stanford tees follow a similar design, with school names emblazoned in their official colors. These are classic pieces that combine minimalism with school spirit, making them easy to pair with any outfit.

Sports Caps

To complete the look, the collection includes matching sports caps, featuring the same university colors and branding. Each cap is designed with clean lines, embroidered logos, and OVO’s signature owl for added style. The Toronto cap is a navy blue with red detailing, while the Western cap keeps it cool with purple and white accents. These hats are the perfect accessory to top off your school-inspired look while keeping things casual and effortless.

Together, the pieces in the OVO “Campus Collection” offer something for every fan, whether you’re repping your alma mater or showing off your love for collegiate style with a contemporary twist.

Drake Clothing Available Now – But Act Fast

The Drake clothing concept “Campus Collection” is available for purchase now through the brand’s official website. With the limited-edition nature of the drop, fans of both OVO and these prestigious universities are likely to grab their favorite pieces quickly.

At Yale, the collection is also available at the Yale Bookstore, with prices ranging from about $70 for t-shirts and caps to nearly $700 for the varsity jacket. Despite the premium price points, the collection is drawing significant interest from students and alumni alike.

A Fusion of Culture and Academia

Drake clothing brand OVO continues to bridge the gap between streetwear and academia, celebrating both cultures in a fresh and stylish way. The “Campus Collection” highlights how school pride can meet modern fashion, offering a unique blend of heritage and trend-setting design. Whether you’re hitting the books or just hanging out, this collection is the perfect way to represent your school with an OVO twist.

If you plan on shopping the OVO Campus Collection or other Drake clothing and you want some other statement pieces to build the perfect campus outfit, check out the fashion pieces we have available in our Custom WearHouse store, all created by independent designers.